Working at Freudenberg: We will wow your world!<h1>Responsibilities:</h1>Define and lead the EMEA Media Strategy, with a strong emphasis on Traditional Media (TV, OOH, Radio, Print), while ensuring seamless integration with Digital and Omnichannel activities.Act as the main liaison between Global and EMEA teams, aligning on Media guidelines, planning principles, and KPIs, and ensuring countries fully understand and execute the strategy.Steer and support countries in developing effective media plans, ensuring optimal reach, frequency, GRPs, and budget allocation across the funnel.Monitor media performance across all channels—especially TV and other offline touchpoints—establishing KPIs, tracking tools, and efficiency measurements. Extract insights and translate them into actionable recommendations for continuous improvement.Consolidate and challenge country media investment strategies to ensure consistency, effectiveness, and alignment with regional priorities.Oversee full compliance with GDPR and internal governance rules for all media-related processes.Lead social listening and consumer behavior tracking to enrich media planning, ensuring findings are integrated into EMEA brand and campaign strategies.Stay ahead of evolving media landscapes, particularly new opportunities in traditional and hybrid media formats, and drive innovation across the region.<h1>Qualifications:</h1>Degree in Business Administration or Marketing, ideally Digital/Omnichannel Management, Communication or Media management5-8 years of mixed working experience in a media agency and a FMCG companyProven experience in Media/Omnichannel/Digital Marketing with strong understanding of full funnel communication, media efficiency analysis and media managementGood technical knowledge of relevant digital tools for analytics &amp; data managementGood understanding of the overall business in terms of its goals, customers, consumers and competitorsProven leadership skills and ability to influence, innovate, collaborate and communicate with individuals and teams (local and regional / inter/functional)Experience from marketing/Brand Management and from a multi-national company is advantageousThe Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.FHP di R. Freudenberg S.A.S.

Freudenberg e-Power Systems is one of the world's leading suppliers of emission-neutral energy systems for heavy-duty applications. With its experience and expertise in battery and fuel cell technology, the company offers tailor-made solutions, in particular combined systems, for sustainable and economical e-mobility. With over 800 employees, Freudenberg e-Power Systems supports its customers from application development through to production, commissioning and service.
The company is part of the global Freudenberg Group, which has four business areas: Seals and Vibration Control Technology, Nonwovens and Filtration, Household Products as well as Specialties and Others. In 2022 the Group generated sales of more than 11 billion euros and employed more than 50,000 associates in around 60 countries.

Senior Media Manager EMEA

Working at Freudenberg: We will wow your world!<h1>Responsibilities:</h1>Define and lead the EMEA Media Strategy, with a strong emphasis on Traditional Media (TV, OOH, Radio, Print), while ensuring seamless integration with Digital and Omnichannel activities.Act as the main liaison between Global and EMEA teams, aligning on Media guidelines, planning principles, and KPIs, and ensuring countries fully understand and execute the strategy.Steer and support countries in developing effective media plans, ensuring optimal reach, frequency, GRPs, and budget allocation across the funnel.Monitor media performance across all channels—especially TV and other offline touchpoints—establishing KPIs, tracking tools, and efficiency measurements. Extract insights and translate them into actionable recommendations for continuous improvement.Consolidate and challenge country media investment strategies to ensure consistency, effectiveness, and alignment with regional priorities.Oversee full compliance with GDPR and internal governance rules for all media-related processes.Lead social listening and consumer behavior tracking to enrich media planning, ensuring findings are integrated into EMEA brand and campaign strategies.Stay ahead of evolving media landscapes, particularly new opportunities in traditional and hybrid media formats, and drive innovation across the region.<h1>Qualifications:</h1>Degree in Business Administration or Marketing, ideally Digital/Omnichannel Management, Communication or Media management5-8 years of mixed working experience in a media agency and a FMCG companyProven experience in Media/Omnichannel/Digital Marketing with strong understanding of full funnel communication, media efficiency analysis and media managementGood technical knowledge of relevant digital tools for analytics &amp; data managementGood understanding of the overall business in terms of its goals, customers, consumers and competitorsProven leadership skills and ability to influence, innovate, collaborate and communicate with individuals and teams (local and regional / inter/functional)Experience from marketing/Brand Management and from a multi-national company is advantageousThe Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.FHP di R. Freudenberg S.A.S.

Senior Media Manager EMEA

About the Job

About the Company

Freudenberg

Similar Jobs

SENIOR MANAGER DIGITAL MARKETING GDM

SENIOR MANAGER DIGITAL MARKETING GDM

Sr Director, Performance Marketing

Sr Director, Performance Marketing

Digital Marketing

Digital Marketing

Head of Global Marketing Strategy

Head of Global Marketing Strategy

Digital Campaigns Senior Specialist

Digital Campaigns Senior Specialist

Director, EMEA Regional Marketing

Director, EMEA Regional Marketing

Marketing Manager

Marketing Manager

Digital Marketing Manager

Digital Marketing Manager

Communications Manager, Global Industry Hub

Communications Manager, Global Industry Hub

Senior Digital Experience Manager

Senior Digital Experience Manager