Product-Focused UI / Web Designer

About the Company

Earthtrust

Denmark

1-5

<p><strong>What is Earthtrust?</strong></p><p>Earthtrust is a public platform for companies and organizations to verify their claims through radical transparency. Companies and organizations share documentation and data on Earthtrust’s platform to support their claims. Anyone, anywhere can view the claim, data and documentation and form their own view as to whether the claim is verified.</p><p><br><strong>Why are we building Earthtrust</strong></p><p>Earthtrust exists to help those who do good things to verify that and then do more. It’s about creating a positive impact by creating confidence in a world grown cynical through greenwashing.</p><p><br></p><p>Earthtrust stands against greenwashing. So many great companies and organizations can’t get customers, staff or the backing they need or simply can’t survive because those resources are captured by others who don’t walk the talk but have big marketing budgets to tell fine stories. Right now, there is no way, beyond conflicted and expensive certification processes, to prove social and environmental credentials. Earthtrust provides an alternative through radically transparent verification. Earthtrust gives great companies and organizations, who are doing great work, the chance to stand apart from the crowd.</p><p><br><strong>The problem we see</strong></p><p>Companies, customers, investors, donors, employees, consumers and latterly, governments are increasingly interested in socially and environmentally conscious practices. With the world facing so many environmental and social issues, many feel a great urgency to contribute whatever and wherever they can to make a positive impact and to improve social and environmental outcomes. They don’t want greenwashers to win. Do I buy this product or that? Do I invest here, or there? Do I work for here, or there?</p><p><br></p><p>There are so many opportunities to invest scarce time and resources but where to put them? Greenwashing creates uncertainty that undermines trust. Labels and certification processes aren’t the answer after so many cases where investigations have proven false claims. This all leads to inaction because there is a justified fear of being duped that only deepens climate, environmental and social crises.</p><p><br><strong>What if there was a different way?</strong></p><p>Earthtrust’s radically transparent verification platform aims to grow trust and credibility that can drive opportunitiy to those who truly do create a positive impact. Businesses and organizations that truly do good should get more customers, more competent workers, more investment. On Earthtrust, they share the evidence to support their claims so any interested party can see it and make their own decision around whether it’s to be trusted; there’s no need to just swallow a logo. With this, great initiatives can stand clear of the crowd by proving their real impact.</p><p><br><strong>Our solution today</strong></p><p>We are building Earthtrust platform v1.0. It is an online model that will allow an organization or a company to define a claim and transparently share data and documentation to prove it. We are partnering with bold Pond Foundation member companies and partners who believe in the Earthtrust vision and are ready to build this new, radically transparent verification model to create trust and scale impact.</p>