<div>Are you the growth marketing mastermind we’re looking for, ready to drive and shape Upright’s growth engine? Upright is a rapidly growing impact data company on a mission to make it financially more attractive to run a net positive company than a net negative one. Since 2017, we’ve been committed to delivering science-backed, credible data on companies’ real-world impacts to help businesses, investors, and customers make better decisions.</div><div><br></div><div>We’re stepping into a new chapter of growth, and it’s time for our marketing game to level up. Think bigger reach, smarter automation, sharper content, all of it. Marketing is at the core: scalably generating leads that convert, building content top tier decision-makers want to engage with, and putting the right tools to work so nothing gets lost in the noise. You’ve done this before, now let’s raise the bar!</div><div><br></div><div>In this role, you’ll own Upright’s growth marketing strategy and execution end-to-end. You’ll combine performance marketing, content, and automation to attract and convert high-quality leads, while working cross-functionally to scale what works.</div><div><br></div><div>If you’re ready to shape the growth story of a mission-driven company with high commercial potential, we’d love to hear from you!</div><br><br><h3>YOUR RESPONSIBILITIES:</h3><ul><li>Leading and executing Upright’s growth marketing strategy, combining performance channels, content, and automation to generate and convert high-quality leads across the funnel</li><li>Driving and running AI-powered growth experiments, testing new automations, tools, and content formats in collaboration with Sales, Comms, and Creative teams</li><li>Owning and optimizing HubSpot marketing automation and CRM integration, ensuring smooth data flow, accurate attribution, and actionable insights for both marketing and sales</li><li>Leading and establishing a robust performance analytics framework, enabling data-driven decisions on content, channel mix, and campaign strategy</li></ul><h3>SIGNS OF BEING A GREAT MATCH FOR THIS ROLE INCLUDE:</h3><ul><li>Proven experience in building growth marketing engines, ideally in SaaS or tech, or other high-growth environments (B2B/B2C), with strong expertise in paid media campaigns</li><li>Hands-on experience with CRM and marketing automation platforms and integrating sales and marketing tools</li><li>Data-driven approach with strong analytical skills to optimize campaigns and content (think landing pages, ads, guides)</li><li>Ability to set and drive marketing content strategy — shaping a clear vision for what content to create and why, grounded in audience insight, positioning, and business goals</li><li>Passion for running AI-powered marketing experiments to drive growth and optimize tools</li><li>Strong autonomy and multitasking skills, with the ability to own and execute growth initiatives</li><li>Attention to detail and quality across all marketing materials, with excellent written and verbal communication in English</li><li>Agile, forward-thinking mindset, adaptable to the fast-evolving digital marketing landscape</li></ul><h3>WHAT WE OFFER:</h3><ul><li>A chance to join a quickly growing and highly ambitious impact SaaS company with a mission that matters and where marketing is seen as a strategic core function, not support</li><li>A highly collaborative environment, working closely with leadership, product development, sales, and comms</li><li>Exciting professional growth opportunities to shape the future of marketing and drive major impact at Upright</li><li>The opportunity to develop a deep understanding of the impact data market, combining vast datasets and utilizing the latest AI-based tools</li><li>A flexible and dynamic work culture, with room for experimentation and ownership</li><li>Competitive compensation, including stock options and a comprehensive healthcare package</li><li>Flexible work schedule and hybrid/remote work options</li></ul><br><div><b>Location:</b> Helsinki, Finland.</div><div><br></div><div><b>Deadline: </b>Candidates will be reviewed on a continuous basis, and the role will be filled as soon as the right person is found. </div><div><br></div><div>Read more about us from our <a href="https://www.uprightproject.com/careers/">Careers website</a>! </div><div><br></div><div>If you have any specific questions about the role, you can contact us via email at recruiting@uprightproject.com.</div>

<p class="break-words white-space-pre-wrap t-black--light text-body-medium">Upright builds a new type of a quantification model to measure the net impact of companies. Via its platform, it enables more fact-based decision making for investors, customers, employees and companies themselves.</p>

Head of Growth & Performance Marketing

About the Job

About the Company

The Upright Project